Through various encounters, collaborative works and products with Yaeyama Minsah-ori were born.
We also continue to pursue new ideas, including costumes for Rimi Natsukawa, an artist from Ishigaki Island when she performed in the NHK Kohaku Uta Gassen (TV music program) , as well as participation in the Paris Collection.
The works woven with great care have sparked many emotions and interactions, and the Minsah-ori from Yaeyama is spreading across the sea, both domestically and internationally.


In collaboration with “es,” a young brand that is attracting attention in Paris, Yaeyama Minsah-ori was presented in the Spring/Summer Paris Collection from 2005-2007.

Sadaharu Hoshino was born in 1978. After studying at Bunka Fashion College and Nottingham Trent University in England, he worked as an assistant designer under Alexander McQueen. He moved to France in 2002. In October 2003, he made his Spring/Summer Paris collection debut and was an official member at the Fall/Winter 2005-2006 collection.